Public communication .. Sharjah’s integrated approach

September 25, 2021 / 7:53 PM
“Forty years have passed since the start of Sharjah’s cultural project. A project that wasn’t written in the same way. It was the project of public communication as have been witnessed by most viewers of Sharjah’s television and channels or its radio and newspapers. Perhaps this way, we can be with the general public.”
His Highness Sheikh Dr. Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah, at the ninth edition of the International Government Communication Forum (IGCF) 2020.  

As part of the last session, His Highness the Ruler of Sharjah highlighted, during his inspiring speech at the International Government Communication Forum, the emirate of Sharjah’s distinguished role in promoting the cohesive society and community's solidarity, through facilitating contact and communication among the officials, citizens, and community members, contributing in facing challenges in various fields.    

His Highness has further underscored the meaning of public communication, stressing that it represents an integrated communication strategy through which the leader and all public institutions ensure the communication with the general public, contributing in achieving sustainable development goals and serve the people, in line with the goals of the government communication, which will successfully conclude its tenth session these days.

The idea of public communication, was a renewable and innovative idea at the time, which made all members of society feel that officials are working to serve them, and this is reflected in the permanently communicates between His Highness the Ruler of Sharjah and all the citizens, especially through the “Direct Line” programme, being one of the most successful programs broadcast by Sharjah through radio and television broadcasts.

Upon what His Highness the Ruler of Sharjah explained about the meaning of communication with people, the history clearly indicates Sharjah's leadership in the field of communication with society, shedding light on the significance of listening to people’s opinions, ensuring the review of the institutional and governmental performance, and sharing their observations in the process of construction and renaissance.

The responsible leadership practices in various fields represents continuous and systematic strategy, which Sharjah has worked on with the wise leadership to ensure the integrated communication and sustainable development in the emirate of Sharjah, the capital of culture, science and knowledge.
September 25, 2021 / 7:53 PM

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