Sharjah, Italy discuss boosting bilateral cooperation

This came during the coordination meeting held recently at the Expo Center Sharjah between His Excellency Saif Mohammed Al Midfa, CEO of the Expo Center Sharjah, and Mr. Mauro Marzocchi, Secretary-General of the Italian Industry and Commerce Office in the UAE.

The two sides discussed prospects for bilateral cooperation in the field of organising joint events and providing services and benefits to investors and visitors to exhibitions from both countries. They also reviewed the most prominent challenges facing the exhibitions and conferences sector under the current circumstances and ways to confront them to serve the interests of all parties and contribute to the rebound of the exhibition sector.

Stressing the importance of enhancing joint cooperation and holding permanent partnerships in the exhibitions field, Saif Mohammed Al Midfa, pointed out that Italian products remain an important option for many consumers in the UAE.

Al Midfa noted that the Expo Centre, with its organisational and promotional capabilities, and with the support and sponsorship of the Sharjah Chamber of Commerce and Industry, can help Italian companies and exhibitors enhance their presence and expand their marketing map in the region through the important events hosted and organised by the Center.

For his part, Mauro Marzocchi lauded the experience and expertise of the UAE and Expo Center Sharjah in the exhibition industry, stressing the need to organise further meetings between the two sides, and exchanging delegations and mutual visits to enhance cooperation.

Marzocchi hailed the Expo Centre's flagship organisational and technical practices which enable it to organise a huge number of specialised international exhibitions, most notably the Watch & Jewellery Middle East Show (WJMES) and SteelFab Exhibition.