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The initiative welcomed inbound travellers to the emirate, introducing visitors to the wide array of entertainment and shopping experiences awaiting them across Sharjah throughout the summer season, which runs until September 15.
The event was highlighted by the presence of Shamsa, the iconic mascot of the Sharjah Summer Promotions. Shamsa greeted arriving families and children warmly, interacting with guests and distributing branded gifts featuring her exclusive visual identity—part of a larger effort to hand out more than 7,000 gifts to children throughout the season.
Visitors also received free entry tickets to the Shamsa Entertainment City in central Sharjah, alongside discount coupons for various family-oriented attractions, designed to drive participation in the diverse activities featured on the Sharjah Summer Promotions 2026 calendar.
Aisha Saleh, Head of the Festival and Promotions Department at SCCI, noted that the airport activation acts as a direct, proactive touchpoint to greet visitors immediately upon arrival and introduce them to the vibrant 2026 campaign schedule.
She emphasised that the campaign stimulates retail and family tourism while supporting local businesses by generating commercial opportunities, thereby cementing Sharjah's status as a premier family-friendly destination. Sharjah continues to build its reputation as a year-round tourism hub supported by diverse attractions, world-class hospitality, and rich cultural experiences.
This vision comes to life through Sharjah Summer Promotions 2026, which spans a record 114 consecutive days for the first time, giving residents and visitors extended time to enjoy the emirate's summer offerings.
The campaign includes curated hotel packages for various budgets, over 60 integrated tourism experiences, family entertainment events, major prize draws, and valuable rewards. Backed by more than 55 public and private sector partners—including hotels, malls, retailers, and restaurants—hotel promotions officially kicked off earlier on May 25 to boost Sharjah's appeal as a top summer destination.
This year’s campaign features over 700 prizes distributed across five grand digital raffle draws at major shopping malls in collaboration with the Sharjah Economic Development Department (SEDD).
The prize pool boasts 51 major awards, including 30 gold bars, AED 100,000 in shopping vouchers, and a luxury car provided by official sponsor "Kandi Cars." Upcoming raffle draws are scheduled at Sharjah Central Mall on August 15 and Rahmania Mall on August 29, leading up to the grand finale at 06 Mall on September 15.
Shoppers and visitors can enter the digital raffle draws and track promotional offers, tourism packages, and schedules via the Sharjah Summer Promotions smart application or the official website at www.shjsummer.ae.
The 2026 programme encourages guests to explore major tourist sites, such as Al Noor Island, Pearls Kingdom Waterpark, Sharjah tourism city, and Mleiha National Park, alongside coastal destinations in Khorfakkan, Dibba Al Hisn, and Kalba. Additional initiatives, including the Fili Heritage Souq and the Back-to-School Campaign, will further enrich the emirate's tourism landscape throughout the season.
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