Readers at SIBF 2025 drawn to Japanese pop culture

November 15, 2025 / 5:00 PM

Sharjah 24: The 44th Sharjah International Book Fair (SIBF) attracted visitors of all ages to the vibrant world of Japanese manga and anime. From nostalgic classics like Pokémon, Dragon Ball, and Akira to newer hits such as Kagurabachi and Frieren, Japanese pop culture continues to captivate Arab readers with dynamic storytelling and artistry.

Understanding Manga and Anime

Manga refers to Japanese comic books or graphic novels, typically published in black and white, while anime is the animated adaptation of manga, spanning TV shows and movies. Both mediums feature expressive characters, unique plots, and rich artistic styles.

Popularity in the Arab World

Anime and manga have become highly popular in the Arab world, with many fans discovering them through Arabic-dubbed TV shows like Captain Tsubasa, Naruto, and One Piece.

Trends at SIBF 2025

At the Kinokuniya Bookshop booth, manga shelves offered a wide range of genres, from historical adventures to modern fantasy. Classics remain popular, but new titles like Vinland Saga and First of the North Star are attracting readers. Limited Arabic translations exist, so fans often read in English or Japanese while enjoying Arabic-dubbed anime.

Diverse interests among readers

Fans’ preferences range from action and comedy to romance. Younger readers are increasingly drawn to Kagurabachi, while anticipation grows for Frieren’s second season. Collector sets and books celebrating Studio Ghibli, like Ghibliotheque, are particularly popular among young Arab women.

Cultural connection through stories

The excitement around manga and anime at SIBF 2025 highlights the cultural bridge between Japan and the Arab world. Themes of friendship, courage, and perseverance resonate universally, showing how storytelling transcends language and geography.