Middle East Cosmetics Show 2025 draws strong visitor turnout

Running until 12 October, the exhibition brings together more than 200 local and international brands showcasing over 5,000 products in a vibrant atmosphere that reinforces Sharjah’s position as a leading regional hub for the cosmetics manufacturing and trade sector.

The Middle East Cosmetics Show stands out as a premier platform presenting cutting-edge beauty techniques and highlighting brand narratives that blend technological innovation with authentic heritage. It features distinguished participation of companies spanning various sore segments of the beauty sector, from sustainable Emirati enterprises to long-established regional industry leaders.

Emirati beauty companies are delivering a strong showing at the exhibition. OLUX.AE, a leading UAE platform for sustainable beauty solutions, marks a remarkable presence supporting the ‘Make it in the Emirates’ national initiative.

The company presents a portfolio of 100% organic products made from marine and botanical ingredients, highlighting the increasing market demand and consumer awareness for natural and chemical-free beauty products. Distinguished as a pioneer in the “healthy beauty” growing global trend, OLUX integrates Artificial Intelligence (AI) to deliver personalised beauty solutions.

The company is also exclusively introducing the prestigious French brand One Paris, bringing to the UAE market a unique fusion of local innovation and global expertise. Its exhibition stand has become a dynamic meeting point for beauty professionals, entrepreneurs, researchers, and international partners to reimagine the future of the beauty industry centered on sustainability, advanced technologies, and the pursuit of enhanced well-being and economic diversification.

With a legacy that dates back to 1961, “Khan Al Qaser” beauty brand underscores its status as a prominent regional skincare brand through a comprehensive product portfolio exceeding 300 items for body, hair, and facial care.

The company is using its participation in the exhibition to announce its strategic goal of becoming a leader in 100% clean and natural cosmetics by 2026. This transformation is reinforced by its established footprint across the UAE, Iraq, and Kuwait, and by its expanding presence on digital and e-commerce platforms.

At its pavilion, Bader Hassoun showcases a legacy that spans over five centuries, rooted in 19 generations of expertise in natural product manufacturing. The company remains committed to its heritage of producing 100% natural and chemical-free cosmetics, supported by internationally recognised quality standards such as ISO certification.

Bader Hassoun provides advanced skincare solutions addressing conditions like eczema and psoriasis, based on clinically safe formulations. With a global network of more than 630 branches, the brand draws its success from a long-standing heritage of craftsmanship, expertise, and international market reach.

During its participation in the exhibition, the company presents exclusive offers, allowing visitors to experience the premium quality and authenticity of its time-honored natural skincare legacy.

The Middle East Cosmetics Show continues to receive visitors at Expo Centre Sharjah, providing attendees with valuable opportunities to discover emerging global trends and take advantage of exclusive deals.

The exhibition is open on Friday from 3:00 p.m. to 10:30 p.m., and on Saturday and Sunday from 12:00 noon to 10:30 p.m.