3rd Emirates Perfumes and Oud Exhibition kicks off Friday

Organised with the support of the Sharjah Chamber of Commerce and Industry (SCCI), the highly anticipated exhibition will continue through October 12. It will bring together the world’s leading fragrance experts and innovators under one roof, promising a vibrant showcase of exquisite and luxury perfumes and authentic oud by more than 500 companies and brands, ranging from local creators to renowned global perfume houses.

This year’s edition reinforces its position as an integrated economic and cultural platform, providing investors and entrepreneurs involved in the fragrance sector with strategic prospects for direct deal-making and international networking. They can capitalise on the growing market for oriental perfumes and the rising global demand for rare natural ingredients.

The exhibition also serves as an active incubator and launchpad for SMEs and emerging Emirati brands in the perfume sector, giving them a unique opportunity to showcase their products, attract new partnerships, and build sustainable business growth.

The Emirates Perfumes and Oud Exhibition dedicates particular focus to advancing national expertise through the "Emiratis for Oud and Perfumes" Platform, an initiative launched by the Sharjah Chamber to support young talents and entrepreneurs.

The Platform creates a strategic gateway for young Emirati entrepreneurs to showcase their innovative products that reinterpret traditional perfume concepts with a modern approach. It also enhances the competitiveness of the UAE’s perfume industry, which merges heritage elements such as oud with refined contemporary design, laying the foundation for brands capable of competing in global markets.

The 3rd edition offers visitors a unique opportunity to explore an extensive range of high-end Emirati and Gulf perfumes, complemented by premium oud, incense, and heritage-inspired scents. Many exhibitors are set to introduce special releases and limited collections presented exclusively at the event.

The exhibition opens its doors daily from 12 p.m. to 10:30 p.m., welcoming traders, buyers, and perfume enthusiasts. It offers an all-encompassing platform for shopping and direct engagement with industry professionals and creators, further cementing Sharjah’s position as global hub for specialised trade fairs.