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The campaign was designed to significantly raise awareness among students and the wider community regarding the crucial importance of healthy eating. EKTIFA spearheads this initiative as part of its commitment to fostering healthy dietary habits and championing the concept of "food purity". This effort underscores EKTIFA's role in enhancing the overall quality of life—a core strategic priority for the Emirate of Sharjah in its ambition to remain a premier destination for living and working.
The official prize draw took place with representatives from the Sharjah Department of Economic Development and the Dubai Department of Economy & Tourism, alongside several EKTIFA officials. The lucky winner was Waleed Ibrahim Al Maazmi, a UAE national, who received his new vehicle at an award ceremony held at the JETOUR dealership in Dubai.
Upon receiving the prize, the winner, Waleed Ibrahim Al Maazmi, expressed his sincere thanks, acknowledging EKTIFA's excellent efforts in providing organic and healthy food while actively promoting a culture of healthy eating and raising awareness about healthy lifestyles across the UAE community.