OLUX launches AI-driven clean beauty platforms from Sharjah

OLUX operates within the Sharjah Research, Technology & Innovation Park (SRTIP), reflecting the UAE’s growing role as a hub for innovation-driven businesses.

A French–UAE vision for medical beauty innovation

This milestone reflects a shared French–UAE vision to advance the medical beauty sector by introducing cutting-edge products that combine French heritage, modern science, and environmental sustainability.

Renowned for its unique formulations based on marine and botanical natural ingredients, OLUX delivers safe, effective, and eco-friendly beauty products. Its diverse team of researchers—many of whom are women—highlights the increasing role of women in science and technology in the region.

Pioneering AI-powered beauty solutions

OLUX is among the first platforms in the GCC to offer AI-powered skin analysis, transforming how consumers approach skincare. By delivering personalized product recommendations based on individual skin profiles, OLUX helps reduce product waste, improve the purchasing experience, and increase customer satisfaction.

This approach enhances sustainability and makes beauty routines more efficient, smarter, and aligned with real skin health needs.

A holistic approach to healthy beauty

OLUX’s mission goes beyond cosmetics. The company aims to redefine skincare as a vital part of overall health and longevity. Rooted in the philosophy that “true beauty begins with skin health,” OLUX promotes “healthy beauty” as a growing global trend, offering versatile and science-backed solutions for today’s conscious consumers.

Empowering consumers through digital access

With its newly launched digital platforms, OLUX allows customers across the region to explore and purchase products with ease. The platforms also feature educational content, promoting awareness around sustainable beauty, health, and expert skincare advice.

Aligned with the UAE’s vision for innovation

The launch aligns with the UAE’s strategic goals of becoming a global capital for entrepreneurship and innovation, under the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, and Ruler of Dubai.

By establishing its presence within SRTIP, OLUX demonstrates how the UAE provides fertile ground for innovative, tech-driven companies focused on sustainability, research, and female empowerment.

Seizing opportunities in the booming health and beauty sector

The health and beauty sector is rapidly growing in the region. According to Deep Knowledge Analytics, the healthy aging market in the UAE is expected to exceed USD 32 billion by 2026, while globally the sector was valued at USD 26.5 trillion in 2022, with projections to reach USD 33 trillion by 2026.

This upward trend offers significant opportunities for companies like OLUX that are committed to delivering responsible, sustainable beauty and wellness solutions tailored to the diverse needs of the Gulf and Arab world.