"EKTIFA" launches "FILI POULTRY" at Sharjah Cooperative Society

June 17, 2025 / 2:38 PM

Sharjah24: The Sharjah Agricultural and Livestock Production " EKTIFA," affiliated with the Department of Agriculture and Livestock, launched on Tuesday the organic fresh "FILI Poultry" in various sizes. The initial phase includes 5,000 birds daily, distributed across 15 branches of the Sharjah Cooperative Society . In addition to whole birds, fresh cuts such as wings, legs, and boneless, skinless breasts are also available. Frozen products will be introduced next week. By October, production is expected to reach 12,000 birds per day, with a full capacity of 15,000 birds per day by November, to be made available at all local retail outlets.

His Excellency Dr Eng Khalifa Musabah Al Tunaiji, CEO of the Sharjah Agricultural and Livestock Production “EKTIFA,” stated that FILI Poultry is a new breed not found in the Gulf region. It is a slow-growing breed raised through free-range farming for up to 70 days, compared to the typical broiler chickens available in the market, which are raised in just 27 days. He pointed out that FILI Poultry is distinguished by its high immunity, long legs, and resistance to diseases, and is raised without antibiotics, hormones, or any chemical additives.

His Excellency Dr. Eng. Khalifa Musabah Al Tunaiji added that the feed formula for FILI Poultry was personally developed by His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah. The formula consists of organic wheat and corn, soybeans, turmeric, and plant-based oils infused with garlic, wild thyme, oregano, eucalyptus, and frankincense — all incorporated into the organic feed mix.

His Highness the Ruler of Sharjah had approved the logo and marketing identity of FILI Poultry, which represents a return to authentic, natural farming practices. The logo symbolizes the harmony between domesticated and natural birds, living in open fields and feeding on organic, natural nutrition.