Shurooq promotes its distinctive hotels in Sharjah at ATM

Sharjah24:Ahmed Obaid Al Qaseer, Executive Director of the Sharjah Investment and Development Authority (Shurooq), affirmed that the authority is keen to promote its distinguished and unique hotel and tourism projects at the Arabian Travel Market (ATM) exhibition. The offerings comprise five unique hotels within the Sharjah Collection, along with "Rahhal" placed in the Khor Kalba mountains, the LUX Hotel located in Khorfakkan, and a hotel situated within Sharjah Safari.

Participation in Exhibition

In an exclusive interview with “Sharjah24” Al Qaseer confirmed the Sharjah Investment and Development Authority (Shurooq) is set to participate in the Arabian Travel Market (ATM), the premier platform for tourism promotion in the Middle East. This event attracts key decision-makers from the global travel and tourism sector.

Unique Tourism Projects

Al Qaseer emphasised that the primary objective of their participation is to highlight Shurooq’s innovative projects and the distinctive tourism experiences they offer. Among the featured attractions is the Sharjah Collection, which includes five unique hotels: Al Rafisah Dam in Kalba, Al Badayer Oasis, Al Faya Retreat , and Moon Retreat in Mleiha. Each of these properties promises exceptional and memorable experiences for visitors.

New Hospitality Developments

Al Qaseer pointed out that among the new projects is "Rahhal," a lodge consisting of 20 trailers located in the mountains of Kalba, providing a special experience for those without their own trailer. The project is expected to be completed in the third quarter of this year and will begin operations in the fourth quarter.

Upcoming Lux Hotels

Further expanding on upcoming developments, Al Qaseer revealed plans for two new hotels under the renowned Mauritius-based brand "LUX." The LUX Khorfakkan Hotel will feature 40 mountain-view rooms and is expected to be completed by the second quarter of 2026, with operations commencing in the third quarter. Additionally, a new LUX hotel designed in an African style, located within Sharjah Safari and featuring 35 rooms, is also set for completion by the second quarter of 2026, with operations beginning shortly after.

With these initiatives, Shurooq is poised to enhance Sharjah’s status as a premier tourist destination, showcasing its commitment to innovative hospitality and unique visitor experiences.