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Continuing the tradition of humanitarian efforts
This campaign builds on Sheikh Mohammed’s tradition of launching charitable initiatives during Ramadan. It promotes sustainable charity through a framework that mobilizes global support, especially for underserved communities.
Campaign vision and call for support
Sheikh Mohammed emphasized the importance of honoring fathers, describing them as role models and supporters. The campaign aligns with the UAE's culture of generosity and encourages contributions to enhance family bonds and provide healthcare to those in need.
A Global humanitarian movement
The campaign is part of the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI), continuing the legacy of successful Ramadan campaigns aimed at addressing global healthcare challenges.