Shams to launch its Creative Fest

The festival includes a number of events, live musical performances, art exhibitions, cultural and entertainment workshops, in addition to screening a group of films.

Shams Award for Arabic Content winners

"Shams Creative Fest" will honour the winners of Shams Award for Arabic Content, that aims to celebrate creators who have enriched Arabic content and made a positive impact in their fields. The award comes in appreciation of the efforts made to promote the Arabic language and culture on digital and media platforms, and encourage innovation and creativity in various fields.

Supporting small and medium-sized business

Sarah Al Amoudi, member of the festival's organising committee, confirmed that the event reflects Shams' commitment to supporting small and medium-sized business owners, entrepreneurs and innovators, noting that the festival's timing during the weekend aims to attract the largest number of visitors from different categories, to spend a unique experience that combines innovation, entertainment and culture.

The festival, which lasts for 4 consecutive days, offers shows, events, art exhibitions and workshops, in addition to enjoying a wide range of foods offered by food stalls located in the festival. Visitors to the festival will attend a variety of interactive competitions and opportunities to win and enter the raffle for valuable prizes.

Arab heritage

"Shams Creative Fest" includes enchanting musical performances presented by the most prominent artists and musicians from across the Arab world. These performances will be an opportunity to enjoy the diversity of melodies and rhythms that reflect the richness of Arab heritage and its blending with contemporary musical styles, and a distinctive artistic experience awaits the audience in a unique creative atmosphere that combines entrepreneurship, culture and art.

"Shams Creative Fest" comes with the support and sponsorship of strategic partners who contributed to the success of the event and enhanced its role in supporting creativity and entrepreneurs.

Sponsors includes Sharjah Commerce and Tourism Development Authority (SCTDA), Sharjah Islamic Bank, and Sharjah Cooperative Society, in addition to media and cultural institutions and companies, which were keen to provide their support to the festival with the aim of empowering creators and enhancing the artistic and cultural scene in the region. Sponsors also play a major role in providing an inspiring environment for emerging talents and owners of small and medium enterprises, which enhances opportunities for cooperation and creative partnerships within the festival.