The event, taking place at the Dubai World Trade Centre (ADNEC), has attracted over 5,000 attendees from more than 40 countries. Hosted by Dubai CommerCity, the region's first free zone dedicated exclusively to digital commerce, the event runs until December 6 and is organized in partnership with DIEZ, Wasl Properties, and WORLDEF.
The two-day forum aims to provide a platform for collaboration, knowledge-sharing, and insights into emerging trends, such as digital commerce, AI, and sustainable logistics. It also offers a space for government officials, CEOs, and thought leaders to discuss investment opportunities and future innovations in the digital economy. The opening ceremony was attended by prominent figures including Dr Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade, and Murodali Alimardon, Deputy Prime Minister of Tajikistan, as well as representatives from leading global companies.
In his address, Dr Thani bin Ahmed Al Zeyoudi emphasized the transformation e-commerce has brought to the global economy, forecasting a significant rise in global e-commerce sales. Murodali Alimardon highlighted Tajikistan’s National Development Strategy 2030 and the country’s readiness to engage in strategic partnerships in the digital trade sector.
Dr Mohammed Al Zarooni, Executive Chairman of DIEZ and Chairman of Dubai CommerCity, underlined the forum’s role in supporting Dubai's growth as a global trade hub and promoting the digital commerce sector’s strategic importance. Other notable speakers included Mohammad Ali Rashed Lootah, President of Dubai Chambers, who discussed the UAE Digital Economy Strategy and its goals for expanding the digital economy’s contribution to the nation’s GDP.
WORLDEF CEO Omar Nart spoke about the forum’s focus on “Driving Global Trade Through Partnerships and Innovation,” while discussing the power of collaboration in shaping the future of digital commerce. The forum’s first day featured a fireside chat with Mohammad Ali Rashed Lootah, where the UAE’s initiatives to accelerate the growth of the digital economy were explored.
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