Theyab bin Mohamed inaugurates 1st ‘AD Mobility Week’

Organised by the Department of Municipalities and Transport (DMT) under the patronage of His Highness Sheikh Theyab, Abu Dhabi Mobility Week, which runs until 1st May, is designed to shape the future of transportation in the emirate.

A private gala event was attended by key leaders in the transport sector, including ministers, top executives from corporations, government agencies, academic institutions, global regulatory bodies, and startup companies.

Moreover, several strategic partners sponsoring the event were in attendance, including the Abu Dhabi Department of Economic Development, Abu Dhabi Airports, Etihad Rail, Etihad Airways, Bayanat, Abu Dhabi Transport Company, AD Ports Group, and ADQ Aviation and Aerospace Service.

As part of the evening’s programme, His Highness toured DRIFTx, a world-leading smart and autonomous mobility event that brings together innovators and visionaries to showcase the industry’s latest innovations and solutions. The event, which kicked off today and concludes tomorrow, is part of ADMW on 25 and 26 April 2024.

The evening also saw the Integrated Transport Centre (ITC), an affiliate of the DMT, announce the new brand identity of Abu Dhabi Mobility (AD Mobility). The brand reveal falls in line with Abu Dhabi’s ambitious vision to rank among the most advanced cities in the world, and deliver a safe, smart, sustainable, and competitive mobility network across the emirate.

AD Mobility’s mandate includes overseeing land transport, aviation, and maritime activities in addition to driver and vehicle licensing and permitting services, solidifying its commitment to shaping the future of mobility in the region.

Highlighting the significance of AD Mobility, Mohamed Ali Al Shorafa, Chairman of DMT, said, “We are proud to introduce the new brand identity of Abu Dhabi Mobility in a week that is honoured by the generous patronage of H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan. Abu Dhabi Mobility affirms the government’s ambitious vision to rank Abu Dhabi among the most advanced cities in the world, which will be achieved by delivering a safe, smart, sustainable, and competitive mobility ecosystem that redefines urban living across the emirate.”

The new brand of Abu Dhabi Mobility features a wheel at its core, representing transportation, movement, and ease of connectivity across different modes of transport. The colour scheme, featuring blues and greens, reflects the essence of land, sea, and sky, emphasising stability, reliability, and safety in urban mobility. Brighter hues signify clear communication and vibrancy, reinforcing the commitment to facilitating seamless and secure transportation experiences.

Commenting on the introduction of the new brand, Abdulla Al Marzouqi, Director-General of ITC, said, “As we embark on the journey towards realising our vision for AD Mobility, we are driven by a commitment to unify, develop, and innovate an intelligent, seamless, and sustainable transport sector in the emirate. With new branding set to grace all modes of transportation across the emirate in the coming weeks, we stand poised to redefine mobility, enhance connectivity, and elevate the quality of life for all residents.”

Abu Dhabi Mobility Week will also feature a number of events, including Abu Dhabi Autonomous Racing League (A2RL) on 27th April, Abu Dhabi Canvas Community Tour on 28th April and Mobility Live ME between 29th April and 1st May, among others that are set to make this inaugural edition a benchmark for mobility events for years to come.