Mohammed bin Rashid launches Mothers’ Endowment campaign

The campaign, coinciding with the holy month of Ramadan, stems from the basic fact that mothers are their children’s first teachers. They nurture generations and provide them with essential knowledge needed throughout life. The fund will represent an ongoing charity on behalf of all mothers in the UAE.

The campaign aims to honour mothers by allowing individuals to make donations in their mothers’ names. By supporting educational and vocational systems, the campaign also aims to support the education and qualification of individuals in underprivileged communities, offering sustainable ways to raise the standard of living and empowering them to enter the job market, which in turn helps enhance stability and drive development in their communities.

The Mothers’ Endowment campaign for education support also promotes the values of honouring parents, kindness and solidarity in the community, as well as highlights the role of UAE mothers, who nurture their families and support their children’s education. The campaign further solidifies the UAE’s status in the field of charity and humanitarian work, by establishing a sustainable endowment that creates education and empowerment opportunities to underprivileged populations around the world.

In a post on platform X, His Highness Sheikh Mohammed bin Rashid said, “My dear brothers and sisters... The holy month of Ramadan approaches, and as has been our tradition of launching humanitarian campaigns, from the people of the UAE to the world every year, today we launch the Mothers’ Endowment; an education endowment fund valued at AED 1 billion, which acts as an ongoing charity in the name of all mothers in the UAE.”

“A mother is a synonym of heaven, and her satisfaction is the path to heaven. We call upon everyone – young and old, men and women - to be part of this endowment. Let us make our mothers happy, please our Creator, and practice fasting this Ramadan amidst blessings, love and kindness. May God protect the UAE and UAE mothers,” His Highness added.

“Knowledge is hope. It is the gate to a better life as it builds up capable humans and advances countries. Our role in the UAE is help ensure people everywhere have education, hope and life. We have to contribute to creating a better future around the world.

“The Mothers’ Endowment campaign for education support embodies the noble value of solidarity deeply instilled in the Emirati community and is a practical application of UAE’s culture of giving,” His Highness Sheikh Mohammed bin Rashid concluded.