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Sharjah Broadcasting: Uniting UAE in 52nd Union Day extravaganza

November 30, 2023 / 3:44 PM
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Sharjah24: The Sharjah Broadcasting Authority has crafted an extensive media strategy to align with the country's celebrations for its 52nd Union Day. With the theme "Joy of the Nation," the authority's channels will synchronise their broadcasts on December 1st from 10 a.m. to 9 p.m., spotlighting the country's accomplishments since its inception. The programming will feature discussions with officials and leaders exploring various sectors that have experienced significant success and growth, alongside coverage of local festivities.
Sharjah Channel is fully prepared to make a substantial impact in the national Union Day celebrations. On December 1st, it will join the unified broadcast of the authority's channels for 11 hours, including a dedicated segment from 7 to 9 p.m. On December 2nd, Sharjah Channel will participate in a unified broadcast with national channels for 6 hours, allocating the period from 4 to 6 p.m. for its programme "Eishi Emarati".  The broadcast will showcase the nation's achievements and future aspirations, with contributions from various locations, such as Al Noor Island, Al Dhaid Fort, Khorfakkan Corniche, and involvement from the sports channel and news centre in diverse segments. The broadcast aims to highlight the country's journey of achievements and its future outlook.

On December 2nd, within the "Good Morning" programme, Sharjah Channel will present a segment on the role of Emirati youth in sustainable development and civic construction, as envisioned by the founding leaders. This segment, hosted by Abdullah Al-Hamadi and Amal Mohammed, will include guests, documentaries broadcast by Sharjah Channel, and news reports.

The Central Channel from Al Dhaid is actively engaging in the 52nd Union Day celebrations, hosting prominent individuals from the central region during the allocated time for the channel in the authority's unified broadcast, "Joy of the Nation." Additionally, the Sharjah Channel from Kalba will participate in the national Union Day celebrations by contributing to the unified broadcast of the authority's channels.

Sharjah Radio's media plan dedicated to the 52nd Union Day comprises a variety of programmes emphasising the importance of this significant occasion for Emiratis. The programmes aim to reflect on the efforts of the founders, acknowledge accomplishments, and highlight the ambitious goals set by the wise leadership.

His Excellency Salem Ali Hamad Al Ghaithi, the Director of the Sharjah Broadcasting Authority, underscores the readiness of all channels and radio stations under the authority to cover the 52nd Union Day of the United Arab Emirates. The coverage will adhere to a comprehensive media plan aimed at conveying the joy of Emiratis and residents on this auspicious land, encapsulating the spirit of unity and solidarity on this special day.
November 30, 2023 / 3:44 PM

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