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SBA participates in MIPCOM CANNES 2023

October 16, 2023 / 5:56 PM
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Sharjah24: Participating in the MIPCOM CANNES 2023 exhibition in France, Sharjah Broadcasting Authority (SBA) hopes to increase its worldwide media footprint by establishing contracts and international deals to acquire new television programmes and series.
The authority hopes to use its presence at the event to raise awareness of its cultural and entertainment programming and strengthen ties of collaboration with production firms throughout the world.

This is part of the regulatory body's larger strategy to increase its prominence in the Arab and international media sectors.

The Director of SBA, Salem Ali Hamad Al Ghaithi, has said that MIPCOM is an excellent opportunity to network with TV show creators.
 
October 16, 2023 / 5:56 PM

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