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Breaking Barriers and Bridging Cultures at Sharjah Heritage Days

March 19, 2023 / 2:33 PM
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Sharjah24: Art is a universal language that has the power to break down barriers and bring people together. The Sharjah Heritage Days (SHD) event has been successful in creating a platform where different cultures can come together and celebrate what makes them distinctive and similar. Through art, we can create a dialogue that transcends language, culture, and geography. We can learn from each other's differences and appreciate each other's similarities.
This year's SHD features Hungary as one of its distinguished guests, exhibiting the nation's exceptional art and culture. Hungary is widely recognized for its traditional folk-art forms, such as embroidery, pottery, and painting, while the UAE is celebrated for its contemporary and modern art scene, heavily influenced by Islamic art. Despite their geographic separation, Hungary and the UAE's mutual love for art has united them, with each country's artistic expressions reflecting their distinct history and heritage.

One of the companies that were present at the SHD event was Zsolnay, a porcelain manufacturer from Hungary. For 170 years, the Hungarian porcelain manufacturer Zsolnay has been synonymous with beauty, art, and innovation. With 7 verticals, including art, fashion, interior design, restoration, cutlery, jewellery, cars, and yachts, Zsolnay is a brand that pays attention to detail and has intricate designs that are impossible to ignore. At the Sharjah Heritage Days event, the company displayed its porcelain creations, leaving the visitors in awe of their beauty and craftsmanship.

The company's journey began in 1853 when Miklós Zsolnay established his ceramics factory in Pécs, Hungary. Quickly it gained a reputation for its exquisite designs and artistic quality. In 1878, Vilmos Zsolnay, Miklós's son, invented a new type of porcelain that was heat-resistant and could be used in building facades. This innovation propelled the company to new heights and earned it a place among the most prominent European ceramics manufacturers of the time.

Today, Zsolnay continues to push the boundaries of porcelain design, with a focus on innovation. The company has expanded its product offerings to include jewelry, cutlery, and even cars and yachts, all made from the same high-quality porcelain that has made the company famous. 

Zsolnay has proven to be a hit in the Middle East, especially in the Oman market, where its products are highly sought after. The company is now looking to expand its market to Dubai, hoping to introduce its exquisite porcelain creations to a wider audience. With its focus on innovation, artistic quality, and sustainability, Zsolnay is a brand that is sure to captivate the hearts of art lovers and collectors around the world for many years to come.

"Zsolnay has truly enjoyed being welcomed to Sharjah Heritage Days, as it has given us the opportunity to connect with the rich cultural heritage of the UAE. The Middle East is a great place to be, and the hunger for culture and knowledge here is palpable. Connecting these two cultures, the Hungarian and the Emirati, is a powerful experience that highlights the importance of cultural exchange and understanding." - Dr. Oussama Mansour, Vice President International at Zsolnay.

Art has the power to connect cultures, and the SHD event is a prime example of this. Hungary and the UAE may be different in many ways, but their shared love of art has united them. Companies like Zsolnay are bringing their unique art to new parts of the world, creating new opportunities for cultural exchange, and understanding. As we continue to celebrate art and culture, we can build a more inclusive and connected world.

The presence of Hungary and the UAE at the SHD event has created an opportunity for these two cultures to connect and learn from each other. Furthermore, this event has served as a powerful reminder of the importance of preserving our cultural roots and passing them down to future generations. It has encouraged people to reconnect with their cultural identities and take pride in their heritage, while also promoting mutual respect and understanding between different communities.
March 19, 2023 / 2:33 PM

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