Sharjah24 - AFP: Men's fashion week in Milan began on Friday, and things are looking up with Gucci's return to the menswear catwalk calendar, strong sales of Italian clothing, and the end of the pandemic-imposed norm of virtual exhibitions.
Promising spectacle and optimism after a year in which sales of Italian fashion showed the strongest growth of the last 20 years, presentations for Fall-Winter 2023/2024 men's collections run until Tuesday.
Of the 79 shows, only four are digital, a holdover from the debilitating pandemic period that sent sales plunging and brought a halt to live runway shows.
Nothing replaces "the live experience, the frenzy, the expectation, the applause, the top models parading on the catwalk and the powerful music," fashion consultant Elisabetta Cavatorta said .
Most anticipated was fashion powerhouse Gucci which put on a menswear-only show for the first time in three years and the luxury label's first since artistic director Alessandro Michele's surprise departure in November.
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