Sharjah24: Her Excellency Alia Al Suwaidi, Director of the Sharjah Government Media Bureau (SGMB), announced the launch of the Official Spokesperson Programme, which is organised by the office, and will continue over a period of 6 months, with the participation of 54 government agencies, with the aim of developing the skills of Sharjah government employees, to become representatives of their authorities in front of the media.
Her Excellency added that the programme includes training courses and workshops in several areas of government communication, including the skill of media appearance, measuring the impact of communication messages through social media platforms, performance development factors, and many other courses.
Al Suwaidi confirmed, in exclusive statements to "Sharjah 24", that the programme aims to create knowledge, build capacities and develop skills for Sharjah government employees to become representatives of their authorities in front of the media, noting that the concept of government communication will be applied during the programme period to clarify the difference between formal and public speaking skills.
Al Suwaidi thanked the participating government agencies and expressed her wishes for the benefit of all participants, and her hope to apply the skills of the spokesperson in the coming years.