Sharjah24 – Reuters: Domino's were always facing an uphill task when trying to sell their American-style pizzas to aficionados in Italy, the home of the famous dish.
So news that Domino's has given up and its remaining 29 outlets were closing was greeted with a massive 'so what? in Rome on Wednesday (August 10).
To traditionalist Italians, Domino's were scorned for their Hawaiian pizza, a margarita topped with pineapple, and attempts to persuade the locals into eating bacon-and-chicken or even hamburger pizzas failed dismally.
The fast food giant landed in Italy in 2015 with an agreement with national restaurant franchise company ePizza but local restaurants operated a slicker delivery system during the Covid lockdown and Domino's lost out.
Domino’s operations have also encountered some financial issues over the years and by the end of 2020, the company had a debt of 10.6 million euros.
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