SCCI launches 'Sharjah Summer Promotions 2021'

The mega sale event is being organised by the Sharjah Chamber of Commerce & Industry (SCCI).

In this context, the SCCI said that has completed all preparations, in cooperation with shopping malls sectoral business group, in order to present a distinguished season full of charming tourist atmosphere and various events and recreational activities. 

The participating malls and retail stores are offering visitors and shoppers attractive offers and discounts on the finest brands and goods, in addition to several worthy prizes and gifts, while adopting the strictest precautionary measures to ensure health and safety.

His Excellency Mohammed Ahmed Amin Al Awadi, Director-General, SCCI, said: "Sharjah Summer Promotions are one of the most important annual events that attract visitors from everywhere to visit Sharjah and offers a wide range of promotions, prizes, and entertainment events that suit all family members and all budgets."

It is also an opportunity to promote the business environment and the promising investment privileges in the various economic sectors in Sharjah, Al Awadi added.

He added:" We look forward to presenting another successful season that highlights Sharjah’s economic, social, cultural, and tourism position, and contributes to revitalizing the commercial movement in the markets. We also welcome everyone and invite them to enjoy the fascinating summer of the Emirate of Sharjah."

For her part, Hana Al Suwaidi, Head of Festivals and Shows Department, SCCI, said: "The preparations we've made for this season, in coordination with the Chamber’s strategic partners, promise a distinct edition that confirms the importance and position of the event as a leading tourism and marketing event both locally and regionally."

This year's season comes with a new slogan which was designed to be more consistent in terms of dimensions, colors, and type of font used and to give a sense of harmony and a fresh start.

The colors used reflect the meanings of joy and happiness, while the logo design includes introducing a group of human elements in different colors in an indication of attracting all groups of different ages, gender, color, tastes, and the ability of the promotions to fulfill their aspirations.

On the other hand, City Center Al Zahia announced the launch of a campaign of competitions and prizes, through which shoppers need to shop by AED 200 to enter a raffle draw on a luxury BMW X5 car, in addition to organizing special activities and events during Eid Al Adha.