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Nolan's 'Odyssey' boosts sales of mythology tales in UK

July 30, 2026 / 9:39 AM
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Sharjah 24 – AFP: Christopher Nolan's adaptation of "The Odyssey" has not only lured legions of fans to cinemas, but sparked huge interest in the UK in Homer's epic poem and other Greek and Roman mythology works.

Some involved in Classics academia hope the blockbuster's box office success and wider cultural impact will also prompt more young people to study the subject.

The movie's mid-month release has helped hike UK print edition sales of "The Odyssey" by 1,400 percent in the four weeks to July 25 compared to the same period last year, according to market researchers NielsenIQ.

A 2017 translation by British-American classicist Emily Wilson of the millennia-old mythological tale has been flying off the shelves at a similarly increased rate.

Britain's biggest bookstore chain Waterstones saw sales of Wilson's work rise over 1,000 percent compared to 2025 and were "increasing every week" alongside purchases of "all other available translations," a spokeswoman said.

Meanwhile NielsenIQ noted many related works -- including "The Iliad", Madeline Miller's "Circe" and Margaret Atwood's "The Penelopiad" -- had also seen "significant" sales uplifts.

Actor and writer Stephen Fry's "The Odyssey" currently tops the history bestsellers on Amazon's UK website. Two of his other Classics books -- "Mythos" and "Troy" -- occupy the second and fifth spots respectively on the online giant's list.

Audiobooks are also sharing in the boom, with Spotify reporting that searches for "The Odyssey" translations have skyrocketed by 310 percent.

July 30, 2026 / 9:39 AM

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