Ismail Issa Al Hosani, Director of Al Sharqiya Channel, highlighted their commitment to offering summer programs that blend heritage, culture, and community content. These initiatives aim to engage all family members while keeping up with events in the Eastern Region.

He stressed the need to provide content that brings Emirati heritage to life. The programs are designed to strengthen the audience's connection to cultural values while offering a well-rounded media experience that reflects the spirit of the Eastern Region and the aspirations of its people.