"Madar Media" to strengthen Sharjah's content production

July 16, 2026 / 6:07 PM

Sharjah 24: Abdullah Murad Al Mazmi, Director of Advertising and Promotion at Sharjah Media City (Shams), has revealed details of "Madar Media", a new integrated platform built to develop and produce media and creative content across the emirate. The initiative gives content creators, media professionals and government bodies a single pathway for turning ideas into finished projects — from the first concept and script through to production, training, and distribution across digital platforms.

From concept to publication

In comments to Sharjah24, Al Mazmi explained that Madar Media's services span every stage of content creation. The platform takes an idea from its earliest development and scripting phase through full production, before handling the final distribution and promotion of that content across social media. For content creators and government entities alike, it offers a single point of contact designed to lift both the quality of output and its visibility.

Training, AI production and filming support

Al Mazmi outlined the range of business units that fall under Madar Media. These include training and development programmes, management of social media accounts and influencer partnerships, podcast production, drama scriptwriting, and film production services complete with location scouting. Sitting alongside these is Madar AI, a dedicated arm that applies artificial intelligence tools to the design and production of visual and audio content.

A home for young comedic talent

Madar Media also houses the Comedy Club, which Al Mazmi described as a supportive space for comedic talent and young content creators. The club is geared towards building their skills and helping them shape entertaining content with genuine substance – material that can find an audience across different platforms and demographics.