Menassah enhances access to books with Roadshow Cart Tour

August 21, 2025 / 6:24 PM

Sharjah 24: In an innovative initiative combining culture and marketing to showcase the creativity of Emirati publishers, Menassah Distribution Company has launched a summer tour with a roadshow cart, visiting several government entities across Sharjah from 4 August to 23 October 2025. The initiative forms part of the company’s ongoing efforts to enhance access to books and cultural products, while providing a distinctive cultural shopping experience for both employees and the wider community.

The government entities scheduled for the summer tour include Sharjah Book Authority (SBA), Sharjah Police, the Sharjah Private Education Authority, Sharjah Research Technology and Innovation Park, The Sharjah Prevention and Safety Authority, along with several other organisations that will be added to the tour schedule at a later date.

The roadshow cart offers its audience a rich selection of books available on Menassah’s website, alongside the opportunity to enjoy discounts of up to 40% on all company products, including hoodies, tote bags, notebooks, and more. This reflects Menassah’s commitment to making knowledge and creative products accessible to all, promoting the value of books within the community’s lifestyle, and supporting the cultural vibrancy of the emirate.

Rashid Al Kous, General Manager of Menassah Distribution Company, emphasised that the roadshow cart initiative forms part of the company’s efforts to make cultural and creative products an integral part of the community members’ daily lives. He said:

"The launch of this initiative reflects our commitment to a strategic vision aimed at bringing culture closer to individuals and institutions. We believe that books and creative products are not merely commodities to be purchased, but a means to strengthen cultural identity and inspire younger generations. Through this tour, we aim to create a new interactive space where culture reaches the audience directly and aligns with their everyday lifestyles."

He added: "The roadshow cart also represents an opportunity to strengthen our partnerships across various sectors and extend the reach of Menassah" to wider segments of the community. This aligns with our cultural mission, amplifies our positive impact on society, and simultaneously supports the sustainability of businesses run by Emirati Publishers."

Through this tour "Menassah" seeks to reinforce its position as a contemporary cultural destination, connecting creativity and knowledge within a modern framework that meets the community’s aspirations and reflects Sharjah’s vision of making culture a way of life.