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Valued at AED60 million, the construction contract to build Masaar Central has been awarded to Intermass, the well-established Sharjah-based contractor, which is already working on several residential phases at Masaar.
Masaar Central will provide a range of retail, dining, wellness, and education services across 53,000 square feet of gross leasable area, and will be anchored by a Carrefour supermarket, a Wellfit gym, and a Bright Star RGS nursery.
Ahmed Alkhoshaibi, Group CEO of Arada, said: “Masaar Central will be the social and retail heart of the community, offering a high-quality, convenient and engaging environment that complements its forested surroundings. With half of Masaar already complete, 1,500 homes handed over and a vibrant community taking shape, this contract award brings us closer to completing all elements of the master plan by the end of 2026.”
Spread over a 19 million square foot area, Masaar features 3,000 villas and townhouses spread across six gated districts, all linked by a green spine featuring 70,000 trees.
Existing elements and facilities within Masaar include the Masaar Discovery Center and a number of family attractions, including a children’s adventure playground, water play area, skate park and Zad food truck park. The project also contains Reigate Grammar School Masaar, a branch of one of the UK’s top private schools, which is due to open in 2027.
Surrounding the masterplan is Masaar Track, a 6.6-kilometre forested cycleway incorporating bridges and tunnels, which currently welcomes thousands of cyclists every month, while The Loop offers onsite bike rental and repair services alongside a café.
Masaar is ideally located in the up-and-coming Suyoh district, close to Tilal City, the Sharjah Mosque and Arada’s first project, Nasma Residences. The community has easy access to Emirates Road and Mleiha Road, and is a 15-minute drive from Sharjah International Airport and 20-minute drive from Dubai International Airport.
Masaar has been one of the most successful and in-demand communities in Sharjah and the UAE. In February 2025, Arada launched Masaar 2, a 2,000-home community located close to the original Masaar, which sold out in just three hours. Construction at Masaar 2 will begin before the end of the year, with the first homes scheduled for completion by end-2027 and full community delivery expected by 2028.