SBA explores media innovations at Asia Tech x Singapore 2025

Sharjah 24: As part of its ongoing efforts to keep pace with the rapid transformations in the fields of digital media and modern technology, Sharjah Broadcasting Authority (SBA) participated in Asia Tech x Singapore 2025, one of the most prominent technology events in Asia and the world.

The event was held from May 27 to 29 at the Singapore Exhibition Centre.

SBA was represented at the event by a delegation that included Aisha Obaid Al Zarif, Director of the Engineering Technology Sector; Fatima Mohammed Al Qaidi, Director of Engineering at Al Sharqiya Channel from Kalba; Rashid Abdullah Al Naqbi, Director of Digital Services; Ahmed Hussein Al Ali, Director of Human Resources; and Ahmed Mohammed Ahmed, Graphic Designer.

Learning about the latest technologies

The delegation participated in field trips and specialised workshops, learning about the latest technologies and future trends in the fields of broadcasting, artificial intelligence, virtual production, and satellite communications.

The Authority's delegation also held a series of meetings with representatives of leading technology companies, discussing opportunities for cooperation and knowledge exchange with the aim of enhancing technical efficiency and improving the quality of media content across the Authority's channels and digital platform.

Enhancing technical capabilities

Aisha Obaid Al Zarif emphasised that participating in this global event falls within the Authority's strategic direction to enhance its technical capabilities and explore new horizons in media work, keeping pace with technological advancements and enhancing the viewer experience.

Enhancing the efficiency of broadcasting and media production

Aisha Al Zarif added that through SBA participation in this type of exhibition, the Authority is keen to discover the latest innovative technical systems that enhance the efficiency of broadcasting and media production. SBA is keen to leverage these systems to develop media infrastructure and deliver high-quality content that appeals to local and global audiences.

Asia Tech x Singapore is a strategic platform that brings together industry leaders and innovators from around the world. It includes events such as CommunicAsia, Broadcast Asia, and The AI Summit, providing participants with the opportunity to explore advanced technology solutions that are reshaping the global media landscape.