SEDD uses AI in issuing trade names

Sharjah24: Sharjah Economic Development Department (SEDD) has launched a trade name issuance service using artificial intelligence technologies (AI). This is a significant step forward in the Department's digital transformation journey, aiming to improve the service experience for individuals and businesses. This initiative represents a fundamental shift in restructuring procedures and reducing the time and effort required to complete transactions through SEDD various channels.

In addition, SEDD seeks through implementing the AI-based trade name issuance service to provide an innovative experience for beneficiaries. Thus, the service relies on AI technologies to analyze the nature of commercial activity and suggest innovative names that comply with regulatory requirements.

Likewise, SEDD seeks through this service to facilitate the issuance of trade names through a simple and user-friendly interface, reducing time and effort by automating the process and improving operational efficiency. It also aims to improve the quality of trade names to align with the business's identity, encourage entrepreneurship, and enhance Sharjah's position as a leading center for the application of artificial intelligence technologies.

Furthermore, trade name issuance service that is powered by AI technology includes a range of benefits, most notably reducing the completion process of trade name issuance by up to 98%, providing personalised suggestions based on user activity and preferences, improving the user experience and reducing human errors, thanks to the integration of generative AI technologies into core processes.

Commenting on that, His Excellency Hamad Ali Abdullah Al Mahmoud, SEDD Chairman, emphasized that the trade name issuance service using AI technologies represents a qualitative shift in the way services are provided to customers. It has been developed to provide a unified and integrated digital experience based on AI and operational flexibility, meeting the aspirations of customers across various sectors.

Al Mahmoud Also added that the project embodies SEDD’s vision to enhance digital infrastructure and leverage modern technology to support the development process. It also enhances the flexibility and efficiency of the emirate's business environment, facilitates the establishment of companies and businesses across various disciplines, and boosts the attractiveness of local and foreign investments in Sharjah.

On the other hand, Ali Ahmed Al Naqbi, Director of IT Department at SEDD, emphasized that all digital transformation projects that SEDD adopts confirms its commitment to employing the latest modern technologies, ensuring the provision of innovative services that enhance the customer experience and improve performance efficiency.

Moreover, Al Naqbi pointed out that the launch of this smart service reflects the Department's commitment to developing a flexible digital infrastructure in a way that goes in line with the technological changes. This ensures the provision of advanced government services that meet future aspirations and facilitate effective communication between customers and the Department.