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The main goal of Shams' participation is to explore the latest technological innovations in digital media and expand its network with startups and investors in the advanced digital sector.
This participation aligns with Shams’ vision to enhance the digital media landscape in the region by developing smart infrastructure, supporting innovation in digital content production and distribution, and creating strategic partnerships with leading technology companies.
Shams also aims to discover and implement solutions that will contribute to reshaping the future of digital media through the integration of technology and creativity.