SBA introduces inspirational platform "Mirrors Podcast"

The podcast's mission is to delve into the unsung stories of national characters who have made significant contributions in a variety of sectors, sending listeners on a rich trip between the past and present

The first episode of the podcast, hosted by media personality Mona Al-Raisi, featured Sheikh Fahim bin Sultan Al Qasimi, a well-known diplomat. Sheikh Fahim has held several important roles, including consul, ambassador, and permanent representative of the UAE to the United Nations. From 1993 to 1996, he was the first Emirati secretary-general of the Gulf Cooperation Council (GCC).

Exploring inspirational stories

The discussion focused on major milestones in Sheikh Fahim's career, including his experiences in administration, diplomacy, and law. He provided insights into living before and after the foundation of the UAE, as well as discussions about the country's development in many industries.

The interview also covered his interests outside of government, particularly golf, where he currently chairs the Emirates Golf Federation and formerly served as President of the Arab Golf Federation.

Outstanding digital content

Faisal Ali Al Hammadi, Director of the Digital Media Department in charge of the podcast's production, underlined that this new programme is consistent with SBA's vision of promoting important digital content and providing a forum for deep discourse with inspiring national icons. He went on: "We aim to present quality content that combines professionalism and excitement, highlighting success stories from various fields and shedding light on social, cultural, and intellectual issues that reflect our society's identity and enduring values."

Hind Mohammed Al Saidi, Director of "Mirrors," stated that the podcast is a valuable addition to the platform, which aims to provide unique and inspiring material that appeals to a wide range of audience interests. She added that the new podcast reflects her concept of addressing important issues in an appealing and modern way.

As Al Saidi put it, "This podcast is part of 'Mirrors' strategy to expand and diversify digital content, leveraging modern technologies to enhance the audience's experience."

Unique experience with digital audio content

Mona Al-Raisi hailed the "Mirrors Podcast" as a one-of-a-kind audio and digital multimedia experience that combined intellectual depth with balanced presentation. The podcast focuses on unusual national figures, especially individuals who are rarely seen in the public limelight.

Al-Raisi went on to say, "Since its initial episode, the podcast has received exceptional praise from audiences, resulting in significant contact and engagement across multiple media. This underscores the requirement for high-quality content that improves public conversation and provides genuine value to the audience through new perspectives and an engaging style."