The enriched dairy product, containing A2A2 protein, is now available on a daily basis at Lulu Hypermarket locations in Abu Dhabi and Al Ain, making it accessible for customers who prioritize organic and nutritious options in their diets.
Dr. Eng. Khalifa Musabah Al Tunaiji, Chairman of the Department of Agriculture and Livestock and CEO of the Sharjah Agriculture and Livestock Production EST. (EKTIFA), stated that EKTIFA's strategy focuses on providing organic products and establishing new sales outlets across various emirates. The organization aims to enhance food security, achieve self-sufficiency, and promote public health through these initiatives.
Al Tunaiji noted that the demand for EKTIFA products is growing steadily each day. We are currently working to collaborate with organizations that have expertise in the retail sector, as they play a crucial role in making these products accessible to all members of society.
He explained that the dairy products were introduced in Lulu Hypermarket branches located in Abu Dhabi and Al Ain. This decision was made due to Lulu’s extensive expertise in retail sales, its strong support for national products, and its commitment to providing smart solutions aligned with the best international practices in the retail industry.
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