Emirates Perfumes and Oud Exhibition to kick off on Friday

Organised by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry (SCCI), the exhibition features more than 500 top companies and brand names in the perfume industry in the UAE, the Gulf region, and the world.

This year’s edition stands out for its diverse range of international and regional fragrance products presented by exhibitors. It brings together the perfume industry’s major manufactures, traders and experts under one roof, featuring a grand showcase of exquisite oriental Arabian fragrances and the finest varieties of Oud that embody the authentic traditional Emirati heritage. 

It also serves as a key platform for local businesses and perfume industry professionals to engage with leading global fragrance manufacturers and distributors, strike deals, and build new productive business relationships.

The exhibition features dedicated platforms for Gulf perfumes, which appeal to connoisseurs of Arab heritage-inspired fragrances. These products not only capture the interest of a broad global consumer base but also meet the growing local demand, contributing to boosting the fragrance market across the GCC countries.

His Excellency Saif Mohammed Al Midfa, CEO of Expo Centre, affirmed that the second edition of the Emirates Perfumes and Oud Exhibition builds on the substantial success of its first edition last year, which was exemplified by its striking turnout of visitors. 

By hosting such niche events, Expo Centre Sharjah reinforces its commitment to expanding its portfolio of specialized exhibitions, further solidifying the emirate’s position as a leading regional hub for key economic, trade, and cultural events. 

Al Midfa reiterated the Centre's dedication to delivering an outstanding edition of the Emirates Perfumes and Oud Exhibition, drawing in leading names from the local, Gulf, and global perfume industry. The event will showcase the perfume industry’s finest and latest high-demand offerings and products, with the aim of meeting consumer demand and catering to the audience’s expectations. 

Additionally, the exhibition is set to bolster the perfume manufacturing and trading sectors, offering entrepreneurs and the private sector promising investment opportunities, particularly given the rapid growth in the UAE’s perfume trade, which saw a 31.6% increase in the first quarter of this year.

One of the key highlights of this year’s exhibition is a diverse selection of perfume blends, oud, and musk, along with innovative fragrances being showcased for the first time.

A dedicated space has been also set aside in the exhibition for Emirati entrepreneurs and young professionals to display their products through the "Emiratis for Oud and Perfumes" Platform. Launched by the Sharjah Chamber, this initiative aims to support and empower Emirati talents and entrepreneurs within the perfume industry.

The Emirates Perfumes and Oud Exhibition’s doors are open to welcome fragrance lovers, merchants, and buyers from 2pm to 10:30pm on weekdays, 3pm to 10:30 pm on Friday, and 12pm to 10:30pm on Saturday and Sunday.