Emirati designers showcase unique designs at WJMES

This dedicated space is provided by the Sharjah Chamber of Commerce and Industry (SCCI) to nurture the entrepreneurial ecosystem and small to medium-sized enterprises. The Emirati exhibitors presented a collection of innovative designs on the international stage, including several first-time showcases. 

Notably, Emirati designer Shama Al Falasi introduced a diamond painting project alongside a range of gold creations that merged Emirati heritage with contemporary global designs. Among these was the collection, adorned with diamonds and colourful enamel.

This year, the pavilion welcomed over 20 designers, including eight newcomers, marking their distinguished debut at the exhibition. It drew a significant number of visitors and aficionados of gold craftsmanship, showcasing hundreds of items ranging from jewellery pieces crafted with diamonds and gold, catering to diverse tastes.

HE Abdullah Sultan Al Owais, Chairman of the Sharjah Chamber of Commerce and Industry and Chairman of Expo Centre Sharjah, highlighted that the platform witnesses a significant increase in the number of Emirati entrepreneurs and talented individuals on a yearly basis. With approximately 420 designers now associated with the platform, its significance is underscored by offering them a robust stage to showcase their talents and creativity. It also serves as a vital forum for learning from major industry exhibitors, facilitating the exchange of experiences and skill enhancement.

Mona Al Suwaidi, Director of the Executive Office of the SCCI's Chairman, overseeing the "Emirates Jewellers' Pavilion, highlighted that the Pavilion has seen a 20% increase in its male designer participation. This increase not only reinforces the initiative's reputation but also emphasizes its crucial role in providing designers with a foothold in the goldsmithing and jewellery-making markets, where they can gain valuable experience and bolster their marketing skills.

Al Suwaidi also added that the pavilion hosted several workshops during the exhibition, covering various topics such as gemstone carving techniques, gold quality classification, and its processing. Additionally, it facilitated numerous bilateral discussions between Emirati designers and Italian company representatives, fostering a valuable exchange of knowledge and ideas.

Meanwhile, designer Shamma Al Falasi said that her diamond painting project, unveiled at the exhibition, was inspired by a trip organized by the Sharjah Chamber for Emirati designers to Italy. The concept came to her while visiting the Florence Museum and interacting with Italian designers skilled in diamond craftsmanship. The project, which involves creating artwork with diamond grains, features an intricate interior design that requires specific lighting to be fully appreciated.

Similarly, designer Fatima Al Bannai noted that this year she is focusing on launching unique collections that blend gold and heritage jewellery with contemporary designs. Among these is the piece, enhanced with diamonds and enamel in over 40 selectable colours, catering to the diverse preferences of potential buyers.