The campaign is organised in Sharjah by the Sharjah Charity International, in cooperation with The Big Heart Foundation, and coordination with the Sharjah Volunteer Center.
Sheikh Salem bin Abdulrahman witnessed the massive efforts made by all the volunteers and those in charge of the campaign, which expresses solidarity with Palestinians.
He was briefed on the packages' packing procedures, including food items, and how to store them to ensure they reach the destination in the best possible conditions.