Sharjah24 – Reuter: Toyota Motor Corp rolled out a 2-litre plug-in version of its Prius on Wednesday (November 16), in an attempt to appeal more widely to cost-conscious drivers, and reboot the 25-year-old hybrid that was once at the cutting edge of low-emissions technology.
Japan’s largest automaker billed the new 2023 Prius, with its shark-like front and ability to operate as an electric-only vehicle for most daily driving, as a way to bring hybrids to a wider audience, as battery-powered electric vehicles such as those made by Tesla still remain too expensive for many consumers.
Launched in 1997, the petrol-electric Prius hybrid was a hit with eco-conscious drivers, and although worldwide sales have reached around 5 million cars, the Prius has in recent years been overshadowed by the likes of Tesla and other cars that don't use petrol.
The hybrid models will launch this winter and the plug-in hybrids will launch in the spring. In addition to Japan, it will be launched in North America, Europe, and then other countries, Toyota said.
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