Ahmed bin Mohammed establishes “Publishing, Content councils”

The advisory councils will review and develop strategies for Dubai’s media institutions, overseeing the publishing sector and developing the content creation policy at Dubai Media Incorporated (DMI). The objectives of the councils will include enhancing the competitiveness of Dubai’s media sector and preparing a conducive environment for attracting and nurturing talented local youth.

The move, which comes as part of the Dubai Media Council’s comprehensive strategy to develop the various segments of media in Dubai, including audio-visual, print and digital media, aims to attract talents and develop the emirate’s media establishments to meet Dubai’s strategic objectives in line with the national agenda.

The councils will draft plans to retain local talents and set development and training programmes for the media institutions’ talented professionals and ensure that DMI’s policies continue to align with Dubai’s strategic priorities, in line with the national interest.

Sheikh Ahmed said, "Modernising the media sector is one of the Council’s top priorities, in line with realising the vision of HH Sheikh Mohammed bin Rashid Al Maktoum and implementing his directives to develop plans and strategies to advance the media sector and to work on attracting talents to achieve a quantum leap in the domain."

"We work closely with relevant entities to develop plans that meet requirements for technical equipment and human capital. I personally follow up on the outcomes and recommendations of the task forces. I am confident that their efforts will culminate in a comprehensive plan that will contribute to developing the media sector, raise Dubai’s status further, and realise the vision of its leadership," he added.