The campaign will be in various languages and on all social media platforms, using the hashtag #Prophet_of_Humanity. The campaign also aims to address and respond to any false information about Islam by using the Prophet Muhammed's (PBUH) own words as well as Islamic legislations inspired by him.
The campaign will feature some of the morals and actions of the Prophet Muhammed (PBUH) as well as ways in which his message became one of peace and love for the entire world. This is in alignment with his calls for freedom of religion and human fraternity as in the historic 'Medina Accords' which have gone on to inspire many modern declarations in the same field.
The #Prophet_of_Humanity campaign will also feature various senior Islamic scholars and their descriptions of Islam's Prophet (PBUH) to the world. Among those is His Eminence Dr. Ahmed Al Tayeb, Grand Imam of Al Azhar and Chairman of the Muslim Council of Elders. Also included are excerpts from a number of non-Muslim scholars and philosophers who have praised the Prophet of Islam (PBUH) and his countless achievements to humanity.