The "Deepfake Guide" aims to deep-root the concept of comprehensive wellbeing in the UAE, enabling individuals to adopt healthy technological habits, introducing best technological practices to face digital challenges, and providing guidance on how to deal effectively with technology and ensure its positive impact on people’s lives. Technological advances further enhance the effectiveness of multiple sectors supporting wellbeing; such as medicine, healthcare, and government services; and promote national economy, entrepreneurship and investments leveraging personal data-based technologies to develop advanced services using virtual reality (VR) techniques.

Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Teleworking Applications, stressed that advanced technology has contributed to achieving a quantum leap in societies’ wellbeing. In addition, it has proven its effectiveness and positive comprehensive impact on various sectors. He pointed out the it is imperative to focus on the positive and beneficial uses of advanced technologies, raise community members’ awareness on their potential and diverse applications, acquaint them with the most important future challenges, and use technology in developing innovative solutions to build a better future for next generations.

Al Olama pinpointed that the launch of the "Deepfakes Guide" comes within the national efforts aiming to shed lights on the various positive uses of future technologies and highlight the challenges resulting from the misuse of technology tools and their impact on societies.

Deepfakes "Deepfakes" is a common term referring to AI systems which create fake audio and video clips that seem quite genuine and convincing. With the advancement of modern technology, it has become easier for laypersons to alter audio and video content that may be used in cyberbullying.

Warning Against Misuse The guide focuses on raising awareness on the most important challenges facing individuals, societies and countries in this field. This includes damaging someone’s reputation; publishing false news or fabricated content that impacts public opinion, affects political events and hinders government action; spreading rumors; infringing people’s privacy and exposing them to cyberbullying; affecting levels of trust; and producing fabricated evidence, which can negatively impact the judicial system in any society.