Sheikh Ahmed directed the newly formed council to develop a new integrated strategy for the development of the media industry to raise the sector’s role as a driver of Dubai’s growth, innovation and economic achievement. The new plan will seek to enhance the media sector’s competitiveness and attract more regional and international media organisations to reinforce the city’s status as a global media hub.
"At a time when the current exceptional circumstances combined with emerging technologies are bringing sweeping changes across the global economy, Dubai’s media sector should explore ways of turning challenges into strategic growth opportunities and place itself in a position to enhance its international leadership in the future," Sheikh Ahmed said.
The Chairman of the Dubai Media Council said the strategy will be aligned with the leadership’s broader vision for Dubai’s growth, especially its objective of transforming the city into the world’s best place to live and work. The meeting discussed the broad outlines of the new media strategy and the issues confronting the sector in today’s rapidly evolving environment. The strategy will place special emphasis on supporting Dubai’s ability to keep pace with emerging trends in the worldwide industry.
Sheikh Ahmed also directed the council to develop key performance indicators for each government media entity based on international best practices and develop plans to advance digital media growth. The strategy will also seek to foster young talent and give them opportunities to contribute to the media industry’s progress and advance the development of government communications.
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