The Rise of Pop Art in Fashion

Luca Valentini

  • Sunday 19, May 2019 07:59 AM
  • The Rise of Pop Art in Fashion
Sharjah 24: Pop Art, which takes inspiration from the popular culture of the time and media influence, was born in the 1950s but gained mass popularity in the ’60s. Used to critique or create ironic insinuations, it has been a tool entertained in fashion to express contradictions in tradition. Known as the father of Pop Art within fashion, Andy Warhol began the trend in the 1960s with the “Souper Dress”, featuring the print of his iconic “Campbell's Soup Cans” artwork and opening the eyes of the high-end fashion world.
The trend of including pop art in fashion is noted throughout the years, with the likes of Yves Saint Laurent paying tribute to Tom Wesselmann in 1966 through its clothing designs, Keith Harring being the key inspiration to the 1983 Vivienne Westwood collection and, in 1991, Versace reusing the Warhol’s “Marilyn Diptych” print within its designs. In 2013, Christian Dior also released its Warhol inspired handbag collection featuring shoe illustrations created by the artist. Similarly, the noughties saw Roy Lichtenstein as instrumental in the inspiration for high street designers, including Nike, Converse, and Vans as well as Iceberg and Lisa Perry collections.

Pop Art has evoked many trends throughout the history of fashion. The fashion artist, Luca Valentini, continues to explore how false constructs and realities of fame and physical beauty in fashion have informed our lives for better and for worse in his “Our Myths” collection. Objectification, negative stereotyping, insecurity and vulnerability are recurring themes in Valentini's work, as are the notions of opportunity and preferential treatment. He dives into the misleading construct of skin-deep attractiveness and offers empowering insights into inner beauty through the celebrities and models he depicts. Each is immortalised in a series of symbols and metaphors within his work that represent "purity uncorrupted", cemented in the reworking of famous covers of newspapers and magazines, with iconic value acutely emphasized. Through the depiction of his myriad of worlds in his work, he uses unprecedented pulling power to entice consumers and critics alike, continuing to keep Pop Art alive today.