The company described the partnership as a first-of-its-kind agreement aimed at showcasing creators on Disney+ through a dedicated feed featuring curated fan-made content.

Partnership supports digital storytelling strategy

While Disney did not disclose the financial terms of the agreement in its quarterly earnings report, the company said the collaboration is part of a broader strategy to use advanced technologies to enhance storytelling, expand monetization opportunities, and improve returns.

The announcement follows Disney’s introduction of vertical scrolling video previews on Disney+ for content from Pixar, Marvel, and Star Wars, adopting a format similar to TikTok’s popular viewing style.

Disney reports revenue growth despite profit decline

Disney’s quarterly results showed a 7% increase in revenue, reaching $25.2 billion. However, net profit for the quarter ending June 27 fell to $2.8 billion from $5.9 billion in the same period last year, partly due to a higher tax bill.

Despite the decline in profit, the company’s overall results exceeded most analyst expectations.