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The initiative is part of Shams’ ongoing efforts to reinforce the concept of social responsibility and to foster a culture of humanitarian and volunteer work among its employees. This is achieved through participation in health and community initiatives that contribute to serving society and raising health awareness among individuals.
The campaign saw wide participation from Shams employees, who showed strong engagement with the initiative. This reflects the spirit of cooperation and giving that the organisation seeks to promote within its corporate environment.
Blood donation is considered an important humanitarian act that supports blood banks and helps meet the needs of emergency cases and surgical procedures. It also contributes to improving donor health by stimulating blood circulation and encouraging the production of new blood cells.
Shams affirmed its commitment to continuing the organisation and support of community and humanitarian initiatives aligned with its vision of building a more aware and cohesive society. This is achieved through implementing high-quality programmes and initiatives that reinforce the values of solidarity and social responsibility throughout the year.