NAMA Talks empowers women with AI tools to grow income

October 24, 2025 / 5:22 PM

Sharjah 24: Fifty women from diverse professional and personal backgrounds participated in a session at the University of Al Dhaid organised by the NAMA Women Advancement (NAMA) under its NAMA Talks initiative. The session, titled “Your First Step into the AI World and How to Profit From It,” equipped participants with real-world digital skills to enhance productivity, streamline small business operations, and generate new income opportunities.

Led by Bushra Ameer, strategic technology analyst and chair of the Accenture Youth Council, the session introduced participants to practical AI applications for daily and professional use. Ameer demonstrated how to boost productivity and audience engagement by leveraging AI tools like ChatGPT and Canva that can be used to create marketable digital products such as greeting cards, social media content and event invitations. Participants also explored AI applications in writing, translation and design, expanding opportunities for freelancers and entrepreneurs to monetise their skills.

AI skills as a gateway to growth

Commenting on the initiative, Her Excellency Mariam Al Hammadi, Director General of NAMA, said: “Artificial intelligence is now embedded across all sectors, from home-based micro enterprises to global corporations. Its integration is no longer optional. To remain competitive, individuals must develop the skills to use these tools effectively and apply them with purpose in both business and daily life.”

She added: “As women deepen their knowledge, they gain access to greater opportunities for growth, productivity and innovation, increasing their influence in both economic and social spheres. This session was designed to offer a direct and practical approach to AI, showing participants how to use the technology to develop viable projects and boost income through simple, accessible tools.”

Following the Al Dhaid session, NAMA will host the next NAMA Talks on November 10 at the Higher Colleges of Technology in Fujairah, focusing on how AI can enhance income sources and innovation in line with its mission to empower women entrepreneurs across the UAE.