Emaar and Alef Group introduce Palace Residences in Al Mamsha

October 14, 2025 / 10:55 AM

Sharjah24: In a significant partnership, Alef Group, a leading real estate developer in Sharjah, has collaborated with Emaar Hospitality Group to launch Palace Residences Al Mamsha at Al Mamsha Seerah, marking the debut of the prestigious Palace Residences brand in Sharjah. The agreement was signed by Raed Kajoor Al Nuaimi, CEO of Alef Group, and Nicolas Bellaton, Head of Hospitality, Emaar Hospitality Group, in the presence of Ahmad Al Matrooshi, Managing Director of Emaar Properties, and Abdullah Al Huraimel, a Board Member of the Alef Group. The partnership enhances Sharjah’s status as a top destination for integrated lifestyle developments, positioning the emirate as a rising player on the global real estate stage.

A defining moment for Sharjah’s real estate sector

Raed Kajoor Al Nuaimi, CEO of Alef Group, highlighted that this collaboration marks a significant milestone in Sharjah’s evolving property market. “By bringing the Palace Residences brand to Al Mamsha Seerah, we are introducing a development that combines world-class hospitality with Sharjah’s cultural and community identity,” he stated. Al Nuaimi also mentioned that the project will set new standards for luxury living, strengthening Sharjah’s reputation as a sophisticated urban centre and a key contributor to the UAE’s real estate growth.

Blending heritage with modern elegance

Palace Residences Al Mamsha will provide residents with an unparalleled lifestyle experience inspired by the signature elegance of the Palace brand. The development combines sophisticated design, cultural relevance, and modern amenities, including sky terraces, landscaped courtyards, children’s and adult pools, community gardens, and a curated selection of retail and dining options. Every element is thoughtfully designed to promote connection, tranquillity, and a sense of belonging within a vibrant, contemporary environment.

A new benchmark in luxury living

Nicolas Bellaton, Head of Hospitality at Emaar Hospitality Group, expressed pride in expanding the Palace brand to Sharjah, noting that the project “embodies the richness and elegance of Arabesque heritage.” Residents will enjoy hotel-inspired services and personalised experiences that reflect the Palace's legacy of sophistication, comfort, and cultural authenticity.