Sultan bin Ahmed witnesses agreement between “Tamayuz” and du

September 08, 2025 / 3:12 PM

Sharjah 24: His Highness Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the “Tamayuz” Institutional Excellence Award, witnessed, on Monday, the signing of a sponsorship agreement between the Award and Emirates Integrated Telecommunications Company (du), held at His Highness’s office.

Hassan Yaqoub Al Mansouri, Director of the “Tamayuz” Institutional Excellence Award, and Fahad Al Hassawi, CEO of “du” signed the agreement.

Sponsorship of the award

Under the agreement, Emirates Integrated Telecommunications Company (du) will sponsor the second edition of the “Tamayuz” Institutional Excellence Award, which focuses on highlighting institutional efforts and enhancing competitiveness and innovation across the government and private sectors.

Through this agreement, “du” joins the list of strategic partners of the Award, reflecting its commitment to supporting institutional excellence initiatives and reinforcing its role in encouraging organisations to adopt best practices that contribute to the development of the institutional work environment.

Contribution to national excellence

The agreement represents a qualitative addition that contributes to achieving the objectives of the Award and strengthening its presence as a prominent national platform to celebrate outstanding institutional practices. It also enhances the Award’s role in supporting institutional development efforts and promoting a culture of quality and innovation, positively reflecting on Sharjah’s competitiveness and leadership across various fields.