E& named Al Ain FC’s sponsor for 2025 Club World Cup

Branding and sponsorship benefits

Under the agreement, E& will have its logo displayed prominently on the front of Al Ain's official first-team jersey during the global tournament. The sponsorship includes a variety of exclusive marketing benefits designed to enhance E&'s visibility and brand presence throughout the competition.

Partnership duration and visibility

The partnership extends until the end of the 2025–2026 domestic football season. During this period, the E& brand will also appear on the back of the team’s jerseys during home matches in domestic competitions, solidifying a long-term collaboration between two leading entities in sports and telecommunications.

National pride on a global stage

This partnership unites one of the UAE’s most iconic sports clubs with a leading communications company, presenting a national image with a strong global presence and contributing to the promotion of Emirati excellence in international arenas.