He mentioned to “Sharjah 24” that the purpose of this conference and forum is to showcase the cultural landmarks in the Emirate of Sharjah, along with the unique architectural art in Italy, and to foster business opportunities between members of the Sharjah Chamber of Commerce and Industry and the Italian delegation. Sharjah was selected due to its unique features in architecture and design, as well as the ongoing projects in the emirate. The organisation of this event is part of a strategy to highlight the thriving real estate sector in Sharjah.