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Arada pledges commitment as Legacy Partner of SEF 2024 for 3 years

January 10, 2024 / 4:32 PM
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Najla Al Midfa, CEO of Sheraa
Sharjah 24: In an effort to support entrepreneurs through a belief in their impact on the future, Arada has announced its partnership with Sharjah Entrepreneurship Festival (SEF) as a Legacy Partner for the coming three consecutive years.
This continued commitment underlines Arada's dedication to encouraging entrepreneurial talent and innovation, contributing to the growth and development of the entrepreneurial ecosystem within Sharjah, the UAE, and the broader region.

Supporting entrepreneurship through the power of long-term partnerships
Arada's dynamic partnership with Sheraa exemplifies the power of long-term alliances in entrepreneurship and is strengthened as a Legacy Partner for SEF. They will assert their participation through the festival’s ‘Impact Zone’, which will host SEF’s main ceremonies and serve as a platform for global and local speakers throughout the 2-day festival. Aligned with SEF 2024's theme, “Our Shared Canvas,” the Impact Zone offers insights into diverse entrepreneurial sectors, spotlighting entrepreneurs as leaders driving societal and global change. 

Najla Al Midfa, CEO of Sheraa, lauded Arada's consistent support for the Sharjah Entrepreneurship Festival (SEF) and Sheraa’s initiatives. “Arada's commitment is part of our festival’s success, symbolizing the strength of collaborative efforts in fostering the UAE's entrepreneurial ecosystem," she also noted Arada's contribution beyond real estate, mirroring SEF's aim to inspire and connect innovators. She highlighted their commitment to sustainability, marked by the Sharjah Sustainability Award in 2019, aligning with SEF's goal of promoting a sustainable future through entrepreneurship.

Ahmed Alkhoshaibi, Group CEO of Arada, said: “Sharjah Entrepreneurship Festival is one of the region’s most important and powerful events, promoting innovation, collaboration and ideas that are designed to boost local economies. This long-term partnership with Sheraa is in line with Arada’s own commitment to create engaged, empowered and dynamic communities that have the ability to realise the potential of future generations.”  

Redefining the developmental landscape of the UAE
Arada, a powerhouse in real estate development, has redefined the landscape of the UAE since its inception in 2017. Under the visionary leadership of His Highness Sheikh Sultan bin Ahmed Al Qasimi, Deputy Ruler of Sharjah and Chairman of Arada and His Royal Highness Prince Khaled bin Alwaleed bin Talal Al Saud, Vice Chairman of Arada, this industry pioneer has emerged as the region's fastest-growing and most progressive developer, committed to innovation, excellence, and community enrichment.

Arada's multi-year commitments to initiatives like SEF serves as an example of collaboration between organisations and enterprises showing the critical role sustained support plays in driving the success and growth within communities, industries, nations and the world.
January 10, 2024 / 4:32 PM

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