2nd GMC to focus on issues related to the future of media sector

Held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, the three-day Global Media Congress is organised by ADNEC Group in strategic partnership with Emirates News Agency (WAM) at the Abu Dhabi National Exhibition Centre (ADNEC).

Under the slogan ‘Shaping the Future of the Media Industry’, the Congress will include a three-day conference with over 30 sessions in which globally prominent media leaders and scholars will discuss vital issues relevant to the industry. The main themes that will be deliberated upon this year will include innovation, media education, sports journalism, and environmental journalism and the role of the youth.

Sessions dedicated to contemporary hot topics such as AI in media, AR and VR in coverage of global sports events, the prospects of metaverse, developmental journalism and the imperative of close cooperation between media industry, media schools and technology giants will serve as vibrant platforms for industry leaders to offer insights and futuristic projections.

The exhibition accompanying the Congress will not only showcase the latest technologies from leading brands as well as startups relevant for the media, but also provide an opportunity for commercial deals between technology companies and media outlets.

Speaking on what to expect at the second edition of the Congress, Mohammed Jalal Al Rayssi, Director-General of Emirates News Agency (WAM) and Chairman of the Higher Organising Committee for the Global Media Congress (GMC), affirmed that the event will bring together a host of media figures from all parts of the world. “The in-depth discussions at the Congress will throw up fresh ideas on the future course of the media industry. In a world far more integrated than ever before, it will also be an occasion for participating media outlets to forge partnerships with their peers from across the world,” he added.

Al Rayssi stressed that that the host of components that make up the Congress, such as the discussions, exhibitions, startup platforms, live stages and media labs, will elevate the event to the level of a one of its kind media gathering that goes far beyond exchange of ideas.

Echoing similar views, Humaid Matar Al Dhaheri, Managing Director and CEO of ADNEC Group, said, “We look forward to an exceptionally fruitful new edition of the Global Media Congress, which will be richer in content and more dynamic and global in terms of attendance and participation. ADNEC Group has spared no effort in making the event a worthy addition to Abu Dhabi’s impressive calendar of international events. We also hope the event will result in the emergence of new and lucrative alliances among the big players in media in diverse regions of the world.”

“That we will bring together in the event a group of prominent social media influencers in the region will be a special bonus. No discussion on media will be complete without delving deep into the social media platforms. Moreover, the round tables on the side-lines of the event will serve as a platform for intensive exchange of ideas on a range of media-related topics, such as production and streaming, media education, podcasts and so on,” he elaborated.